Our innovative 'Reward to Read'(R2R) programme
Discover how BintangBoox is revolutionizing reading habits among children through our unique R2R Programme. We believe in rewarding positive behavior with the gift of books, creating a lasting impact on their educational journey.

Why our R2R Programme is special
Children are naturally motivated by rewards. Traditionally, schools reward students with certificates, stationery, or snacks. While these rewards are appreciated, they may not create a lasting educational impact.
The R2R Programme transforms positive behavior into an opportunity to own books. Through a specially designed token-operated book vending machine, students receive a book as a reward for demonstrating positive values such as kindness, responsibility, leadership, excellent behavior, and academic achievement.
This programme aligns with the Ministry of Education's goals of promoting literacy, strengthening character education, and supporting the NILAM reading initiative, making it a powerful tool for schools.

Pioneering reading in Malaysia
In the North America, more than 11,000 schools have benefited from this program, while in the UK, at least 150 schools already adopt this creative approach. We are proud to be the pioneer in Malaysia to introduce this exciting program.
Our mission is to make reading exciting by rewarding positive behavior, creating a generation of lifelong readers through innovative book vending machines. Join us in bringing this proven method to your school and fostering a love of reading.

How the R2R Programme works
The R2R Programme is designed to be simple and effective for both teachers and students. Here’s a quick overview of how it brings the joy of reading to your classroom:
- Teachers award R2R Tokens to students for positive behavior.
- Students insert the token into the vending machine.
- Students choose their preferred book from the selection.
- The machine dispenses the selected book instantly.
- Students bring home a book and continue reading.
"This programme can transform school's approach to literacy. The children will be more engaged and excited about reading than ever before!"
Jensen Yap, Founder of BintangBoox